The following articles were written about Persona and Persona's programs. The articles are available in PDF format and can be viewed with Adobe Acrobat Reader. (Download a free version of Adobe Acrobat at http://www.adobe.com/products/acrobat/readstep2.html)

Beyond Negotiation (ISBN 7-222-03071-9 Available in Simplified Chinese) by John Carlisle and Robert C. Parker

Getting in Shape for 2005 (HTML) by Shaun Smith

Ten Ways to Screw Up Your Brand by Shaun Smith

Global Partner Networks Come of Age by Laura Daly

Organizational Alignment Survey--Achieving profitable growth through outstanding Customer Service

Riding the Wings of Change. The Powers of an Agile Organizational Culture by Donald Tosti.

Turning Customers Into Advocates by Shaun Smith

Uncommon Practice by Shaun Smith.

Partnering is about Alignment by John Carlisle

Customer Value: A Performance-Based Approach by Donald T. Tosti