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The First 10 Years! Click here to read the Western Business School, University of Western Ontario, London, Canada, on Persona Global’s first ten year!
1980
  • Persona is formally established as a US Corporation in Chicago, IL, founded by Jon Gornstein, October 28 1980.
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    1981
  • First European Communications Workshop held in Holland.
  • Persuasive Communicator series written by Jon Gornstein; "How Others Perceive My Communication Styles" developed and validated by Dr. Donald Sheppard, pioneering the use of the personal computer to analyze behavioral feedback.
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    1982
  • First licensee's established in Denmark and Spain.
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    1983
  • First licensee established in France.
  • Established the first edition of the Gameplan Communication Profiling Software.
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    1984
  • First International Conference held in Chicago, IL.
    - Launch of Managing Performance Methodology and Sales Manager Assistant (SMA) methodology, authored by Dr. Martin Wikoff Ph.D.
    - Launch of Creative Decision Making (CDM) methodology authored by Jon Gornstein.
  • Licensee established in Austria, and Brazil.
  • In addition to his function as European Director, Felix Lehiani becomes licensee for Benelux - Communication workshops contracted for Philips Electronics, IBM’s European Education Centerin La Hulpe, Brussels.
  • Licensee established in Austria, Brazil, Finland and the U.K.
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    1985
  • International Conference In Brussels, Belgium.
    - Launch of Performance Systems Profile (PSP), methodology, authored by Dr. Martin Wikoff.
    - Launch of Consultant methodology, authored by Dan Tagliere.
  • Asia-Pacific network initiated in Hong Kong, Australia, and New Zealand.
  • Al Marino of Las Vegas, joins the licensee network.
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    1986
  • SANNO Management Institute, Japan, under the leadership of Takashi Lida establishes licensee with Persona.
  • New Licensees established in Switzerland and Italy.
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    1987
  • International Conference in Orlando, Florida.
    - Launch of Getting Preferential Treatment methodology, authored by Bob Parker.
    - Launch of “Chronos” – Strategic Time Management methodology, authored by Felix Lehani.
  • Launch of the Gameplan diskette, enabling individuals to load the profiling software on their PC's.
  • First Pan-European Conference in Paris, France.
    - Review of potential development of Pan-European projects.
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    1988
  • Persona Headquarters moves to Sausalito, California in the San Francisco Bay area.
  • Pan-European Conference in Vienna, Austria.
    - Focus on consolidating the European network through cross-fertilization and knowledge sharing.
  • New licensee established in the U.K.
  • Communications workshop at the Management Center Europe, European Headquarters, for The American Management Association.
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    1989
  • International Conference in Sausalito, California.
    - Launch of Thinking Styles methodology, authored by Dr. Bramson.
    - Launch of Gameplan Single User Diskette, enabling individual and continuous use of the Gameplan methodology.
  • Ellen Mischke joins the Persona Team to lead the Global Connector Project.
  • Korean partner joins the licensing network.
  • Pan-European Conference in London, UK.
    - Exchange Marketing experience.
    - Review worldwide competitive scene.
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    1990
  • Persona Asia opens a branch in Bangkok Thailand headed by Thomas Frisbie.
  • First Asian Conference in Bangkok, Thailand.
    - Launch of Getting Preferential Treatment (GPT) methodology, authored by Bob Parker.
    - Launch of Managing First Class Service methodology, authored by Dr. Martin Wikoff.
  • Dr. Jeffery J. McDowell with Applied Communication Technology (ACT), validates the Communications Social Styles Model.
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    1991
  • First Pan European project with Henkel’s Key Account Management, covering 7 European countries.
  • Western Ontario's School of Business performs an extensive Case Study on Persona, which was used as an example of strategic business direction.
  • First licensees established in Norway and Germany.
  • Launch of Selling to Key Accounts, Selling Your Technological Solutions and Transition to Management methodologies, authored by Jon Gornstein.
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    1992
  • Lippobank Project facilitated by Thomas Frisbie and Patrick Holland in Indonesia.


  • Dr. Martin Wikoff PhD, joins the Persona team as Executive Vice President and acting Chief Consultant.
  • First licensee in Greece established.
  • New licensee established in France.
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    1993
  • International Conference in San Francisco, California.
    - Launch of the Organizational Alignment Survey (OAS) methodology, authored by Shaun Smith.
    - Launch of Cooperation & Beyond methodology, authored by Bob Parker and John Carlisle.
    - Launch of Pride: Building High Performance Teams methodology, authored Dr. Martin Wikoff.


  • First OAS, Organizational Alignment Survey project, implemented in Europe with Toyota.
  • David Lewin joins the Persona Team.
  • John Mauro becomes Asian Director based in Singapore.
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    1994
  • OAS projects - Inchcape, U.K. with Shaun Smith and Statoil project, Norway with Stig Ellingsen.
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    1995
  • Regional Conference in Mexico.
  • International Conference in Tiburon, California.
  • First Licensee established in Chile.
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    1996
  • Felix Lehani retires as Managing Director of Persona’s European Headquarters after 15 years.
  • First Web presence and marketing tool www.persona.org.
  • Dr. Matsumoto validated the Persuasive Communication Methodology, Social Styles Model for England, Japan, New Zealand, Switzerland, and USA.
  • Paris Regional Conference.
    - Launch of the Professional Manager and Leadership Methodologies, authored by Dr. Donald Tosti and Stephanie Jackson.
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    1997
  • International Conference in Lake Tahoe, California. - Launch of Partnering methodology, the Customer Value Survey (CVS), and Organizational Agility Survey (OA), authored by Dr. Donald Tosti and Stephanie Jackson.
  • New Licensee's established in Netherlands, Singapore, Germany, Portugal and Belgium.
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    1998
  • Open’Act becomes Persona’s European Headquarters in Paris, France.
  • New Licensee in Brazil, Argentina and further expansion in Japan.
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    1999
  • Mentoring and Coaching program methodology is developed by Motorola University based on Persona’s Communication Style Model.
  • International Conference in Salvador, Brazil.
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    2000
  • 20th Anniversary Celebration at the Banker’s Club in San Francisco.
  • International Conference in Tiburon, CA.
    - Focus on growth of E-business and its effects on Persona’s Network.
    - Dr. Tosti’s presentation of case studies relating to: Leadership, Professional Manager, Organizational Agility and Customer Value Analysis.
    - Launch of Sales Competency Survey and Management Action Profile, authored by Francois Pham and Jean-Benoit Parat
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    2001
  • Ground breaking survey by Dr. Matsumoto PhD, directly links Organizational Alignment Survey (OAS), as a predictor of business results.
  • International Conference in Nice, France.
    - Launch of the Persona Assessment Center (PAC) a 24/7 online Assessment service.
    - Launch of the Project Management 360º Methodology, authored by Francois Pham
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    2002
  • Persona Global featured in World Business Review on PBS North America, CNBC Europe and Asia One TV.
  • Persona's new branding image and redesign of corporate brochure.
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    2003
  • Persona Consulting International opens an office in Kuala Lumpur, Malaysia, headed by Ms. Gina Yeo.
  • New website design with more value added features.
  • The Persona Hotline is launched, enabling Persona practitioners to network, generate leads and increase sales.
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    2004
  • Persona Latin America Office opens in Florida, USA., led by Mr. Eduardo Esteves, Managing Director of LAO.
  • New Licensees in Italy, Singapore, Korea, Poland, the Baltic States (Estonia, Latvia, Lithuania).
  • Introduced three new programs at the Sintra Conference: Customer Experience Management Plus, Execution Survey, and Talent Management Process.

    • 2005
  • Persona Global hosts 26th International Conference in Shanghai, China. The conference draws respondents from 17 countries.
  • New partners added to the expanding global network of strategic partnerships representing Portugal, Mexico and the United States.
  • Persona Global delivers two new methodologies to its clients and partners: Emotional Capability and Performance Leadership Profile.
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    2006

  • Singapore office becomes Asia Pacific Headquarters led by Paul Stuart, the appointed Managing Director of the region.
  • Mrs. Elizabeth Silveira was the first person worldwide virtually trained and certified in one of our best sellers, Persuasive Communicator (PC) methodology!
  • New Partners in Brazil, Columbia, Denmark, Mexico, Turkey and the United States.
  • 27th International Conference held in San Francisco, California.
    •      		Mrs. Elizabeth Silveira was the first person worldwide virtually trained in PC!

    2007

  • Paradigma integrates with Epise, Spain
  • New Partners in Venezuela, Argentina, Hungary, Mexico, Switzerland, Chile, Latvia, Colombia, China, Brazil, South Africa, and France.
  • New layout and design of several participant manuals and leaders guides
  • 28th International Conference held in Viareggio, Italy.

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    2008

  • Persona GLOBAL moves the main headquarters to downtown Sausalito
  • New Partners in Singapore, Venezuela, Brazil, and Mexico
  • New website design with added graphics and layout.
  • 29th International Conference held in Budapest, Hungary .

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