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Organizational Surveys
Competency Surveys
Communication Skills Series
Management & Leadership Series
Developing People & Performance Series
Strategic Approach Series
Communication Skills Series
The Persuasive Communicator


Author

Don Shephard, Ph.D.
Jon Gornstein

Program Versions

  • The Persuasive Communicator

  • The Persuasive Salesperson

  • Selling Your Technological Solutions

  • Selling to Key Accounts

  • One to One Selling

  • Mentoring and Coaching for Managers

  • Transition to Management

  • Team Building and Training
  • Questions

    60 word pairs
    Key Feedback Features

    Multi-dimensional feedback on SOCIAL STYLE:

  • Communication style – how (5) respondents perceive participant’s behaviors.

  • Participant’s application of empathy and interpersonal flexibility

  • Personalized negotiation practices

  • Gameplan (individualized case study)

  • Optional Single User Disk SUD (for unlimited skills reinforcement)
  • Core Workshop Features 2-day workshop for core programs

    Social/Communication Styles

    Persona Trust Model
    Four Style Video
    Style Conflict and Cooperation

    Trust and Empathy

    Elements of Trust
    Ability for Trust Building
    Projecting Empathy

    Change and Defensiveness

    Needs of Each Communication Style
    How Each Style Makes Decisions
    How Each Style Reacts to Tension
    Growth Spiral

    Flexibility

    Understanding Flexibility
    Using Flexibility

    Negotiation Process

    6-step Negotiation/Persuasion Process
    Application (role play)
    Follow-up

    Workshop Modules – Focuses Interactive Selling (2 days)
    Sales styles and buying styles
    Selling Technological Solutions (3 days)
    Formal presentation skills
    Skills to communicate effectively
    Selling to Key Accounts (3 days)
    Buyer decision process
    Job-related negotiation
    Transition to Management (2 days)
    Effective leadership
    Management style

    Team Building (2 days)
    Team building process

    Achieving team goals

    Mentoring (2 days)


    Benefits Importance and benefits of mentoring as a manager, mentoring process
  • Knowledge of own communication style as others perceive you

  • Understand own strengths and weaknesses as a trust builder

  • A systematic approach to understanding and influencing others

  • A new plan for dealing with someone you need to influence NOW

  • A proven negotiation process

  • Personal Gameplan software disk (to profile anyone in the future)

  • A methodology for reducing personal stress
  • Case Studies

  • Persuasive Communicator, Managing Performance and Creative Decision Making a Combination Approach

  • Academics Validate Persona Social Styles Model

  • Alcatel Builds Market Share with Persona Selling Skills

  • Building Excellence Brick by Brick

  • Cathay Pacific Airways Goes Beyond Selling

  • Here's What Culture Change Looks Like—Omaha Paper Gets Competitive

  • Persona Model Boosts Sales—New Book Shows How
  • Language Availability

    Chinese, Danish, Dutch, English, Finnish, French, German, Hebrew, Indonesian Bahasa, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Thai
    Back
    SEE ALSO >>  Organizational Surveys | Competency Surveys | Communication Skills Series |
    Management & Leadership Series
    | Developing People & Performance Series | Strategic Approach Series
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