Author
|
Donald Tosti, Ph.D.
Stephanie Jackson
|
Key Function
|
Examine both functional and behavioral
aspects of relative value for customer
retention |
Principles |
Examine customer perceptions in 5
essential areas:
- Quality of product/service
- Quality of provider performance
- Cost of purchase
- Recovery
- Cost of Installation/ maintenance
|
Feature
|
Based on PIMS study and other researches.
Companion assessment tool to the OAS
– focused externally on the
organization's current and former
customers
|
| Benefits |
|
Report
|
Can be constructed according to
a variety of demographic parameters
|
Benchmarking
|
Benchmark key customer retention
areas
|
| Application |
Continuous
Can be easily and quickly reapplied
to measure new trends over time
|
Language Availability
|
English, French, Portuguese, Spanish |