Authors and Consultants


Dr. János Serényi & Dr. Barnabás Takács, Ph.D.


Dr. János Serényi was entrusted on the eve of the change of the regime by American advertising giant McCann Erickson to establish and direct the network’s Budapest-based company. His clients included some of the world’s top brands, such as Coca-Cola, Nestlé, Unilever, and L’Oreal. As the founding president (re-elected on three occasions) he has assisted the work of the Association of Advertising Agencies in Hungary for eight years. Dr. Barnabás Takács, Ph.D. is an internationally recognized computer scientist in the fields of virtual reality, human modeling and animation, computer vision, tracking, real-time image processing, face recognition, security systems and novel medical technologies. A graduate of the Technical University of Budapest in Electrical Engineering, he later received his M.S. from the University of Houston, TX, and a Ph.D. from computational Sciences from George Mason University, Fairfax, VA. During his professional career.


Dr. János Serényi took part as a lecturer in approximately 60 domestic and 20 international conferences over the course of his career. At the request of a number of higher educational institutes, he regularly works as a lecturer, examiner, and guest lecturer, mainly in the fields of presentations, personal branding and leadership science. He regularly trains executive coaches and interim managers. For the past 12 years, he has been responsible for the development and hosting of individual development programs and trainings. His firm, Értéktrend (Value Trend) Consulting has worked with clients such as GE, Sanofi, KPMG, etc.) He has been published in over 200 professional books and press. Dr. Barnabás Takács, Ph.D. worked as a Chief Technology Officer and Director for a number of high profile start-up companies in the technology and entertainment sectors during his professional career. During those assignments he gained over fifteen years of scientific as well as industrial R&D experience."


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