Business Strategy


Business Strategy simulation game was developed on the notion that every commercial organization has a limited amount of resources, and management at virtually every level faces a choice of how to use them as efficiently as possible.

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Objectives & Benefits


  • Provide an understanding of the role played by middle management in achieving the targeted results.
  • Communicate the company’s development strategy and its niche in the market.
  • Improve the atmosphere and understanding of the development strategy during mergers and acquisitions.
  • Utilize the simulation as a “warm-up” prior to strategy sessions and other team events, or as an interactive event that is vivid, memorable, and – most of all – entertaining.

Key Features

  • Which market operating strategy to choose for the five periods
  • What level of personnel to hire, and whether to invest in the company image as an employer
  • What markets to operate in, and which employees to assign to which segments
  • Which retailing products to promote depending on the current market (credit cards, investments, etc.)
  • Whether to focus on customer service, convenience, marketing, or something else
  • How much to invest into finding new clients and retaining regular clients, and what is the payback on those investments, based on clients and the market