Authors and Consultants


José Luis Cascallar


José Luis Cascallar - Persona GLOBAL® Senior Consultant - is responsible for the Persona GLOBAL® European, Middle East and West African network. He is also a founding partner of Persona GLOBAL® Spain.

José Luis Cascallar has twemty years of experience providing training, and organizationa consulting to clients from private and public sector organizations. Drawing on his international experience and language skills, José Luis has particular expertise in (leadership and project and change management programs), as well as in cultural alignment through cooperation in projects of high complexity.

He also has extensive experience in the financial and construction services sectors and specializes in working with clients from this environment.

Previously, José Luis worked in executive development for Epise, and as a Senior Consultant and Project Manager for Paradigma Consultores, where he was responsible for R+D+i, formulation of solutions and delivery of consulting on Human Resources development.

He is an expert in the design and implementation of on line 360º feedback systems.

José Luis is a Master Trainer in most of Persona GLOBAL® Solutions and Methodologies, and he has certified global partners in Argentina, Colombia, Czech Republic, Denmark, Egypt, Germany, Greece, Holland, Kingdom of Saudi Arabia, Italy, Lebanon, Nigeria, Peru, Poland, Portugal, Romania, Slovakia, Spain, Switzerland, and Ukraine.

And as a consultant in projects such as:

  • In association with JCP Consulting, Hutchison Ports -Tercat Change Management and Cultural Alignment Project.
  • In association with Right Management, Customer Relations program for Santander Private Banking.
  • Design of the Sales Development Training Program in Key Account Management for Deloitte.


2010 - Founding partner of Persona GLOBAL® Spain, local branch of Persona GLOBAL®, consulting firm specialized in Organizational and Executive development.

2008 - Persona GLOBAL® Solution Europe, Senior consultant responsible for the coordination, development and certification of the Persona GLOBAL® European Network. Senior O.C. Associate at Right Management, Spain. Senior Associate at JCP Consultancy (UK).

2006-2008 - Grupo EPISE. Director of Executive Development. Responsible for R+D+i. Formulation of solutions and delivery of consulting on Human Resources development. Responsible for commercialization of cross-cutting solutions in Sales and Leadership.

1992-2006 - PARADIGMA CONSULTORES. Senior Consultant and Project Manager. Principal responsibilities: Sales, design and implementation of development solutions for HR.

Training and Human Resource Development

  • BBVA (Finance). Training in Systems Management, Performance Management, Leadership, Leadership Skills, and Professional Management.
  • Grupo Antolín (Automotive Industry). Training in Human Resource Management. Professional Manager, Leadership, and Management Action Profile.
  • Deloitte (Consulting) Selling to Key Accounts. Training since 2004.
  • Banesto (Finance). Selling to Key Accounts, Sales Management, Persuasive Communication.
  • Comisiones Obreras: Federación de Banca and FITEQA (Labor Union). Labor leader's training in Quality and Services, Negotiation, Communication, Emotional Capability, and Cooperation and Beyond.
  • Ministerio de Trabajo y Asuntos Sociales (Government). Training in the Basic Work Unit and Evaluation of Social Programs.
  • FIRA de Barcelona (Service Sector). Training in Leadership and Performance Management System.
  • Industria de Turbopropulsores (Aeronautics). Training in Negotiation, Systems Management, Enhanced Performance, and Project Management.
  • Barceló Viajes, (Tourism). Training in Sales Techniques and Management Techniques (PMS).
  • Viajes Iberia, (Tourism). Training in Team Management, Sales Techniques, and Management Techniques (PMS).
  • SEAT (Automobile Industry). Training in Effective Management, Managing Quality, and Human Resource Management.


José Luis holds an M.A. in Law and Diplomacy from the Fletcher School of Law and Diplomacy at Boston; a B.A. in History and a B.A. in Economics from Fordham University, New York, and three years of Law School at the Universidad Autónoma de Madrid, Spain.

He is also a certified consultant by Persona GLOBAL® in many of its 360º feedback systems and developmental solutions.


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