Martin Wikoff , Ph.D.
FocusAll of Dr. Wikoff’s proven programs and technologies are based on his ‘real-world’ knowledge derived from decades of hands-on experience, and verified through the utilization of objective control methodologies. His doctoral thesis researched the impact of Performance Technology methodology on productivity in an actual factory setting – the findings became the foundation for his highly effective portfolio of performance improvement and behavioral technologies. With a theme of improving behavior and productivity in organizations, Dr. Wikoff’s three integrated methodologies available from the Persona Global portfolio include some of the most empowering and effective programs currently available. Managing Performance is a Persona Global best seller and equips managers with the key skills and diagnostics needed to improve employee productivity and work quality. Managing First Class Service is an assessment and workshop methodology that provides managers a complete performance-based system explicitly designed for increasing the efficiency of front-line personnel. PRIDE rounds out the trio by providing front-line employees and managers with critical tools for building team effectiveness and relations and creating an environment that fosters improved productivity. The foundation layer of both Managing Performance and Managing First-Class Service utilizes Dr. Wikoff’s innovative and scientifically verified Performance Leadership Profile (PLP). The PLP has assisted thousands around the world to become more effective leaders, and continues to remain the only multi-rater assessment based on the principles of performance technology.
Current ActivitiesDr. Wikoff is currently Vice President of Organizational and Leadership Development at KI, an innovative international manufacturer of office furniture with 3,500 employees. His most recent focus has been the continuing development of sales force improvement technologies.
ExperienceIn his collaboration with Persona Global, Dr. Wikoff has trained Persona partners from around the world in program execution and organizational development consulting. He also has delivered presentations and training to international management groups, including the Korea Human Development Institute’s Executive Committee, Penang Human Resources Association, Singapore National Productivity Board, Northeastern Wisconsin Technical College, and was invited to conduct a symposium regarding his groundbreaking work in sales force productivity at Purdue University. Corporate clients include: Merck, Bristol-Myers Squibb, Whirlpool, Glaxo, Amling’s, First Interstate Bank, KI, Landmark Bank, and First Chicago/Bank One, where Managing First Class Service, became part of the de facto training curricular for all Tellers. During his career Dr. Wikoff also has enjoyed providing classes in management and psychology at several U.S. universities, including University of Wisconsin, DePaul University in Chicago, and St. Norbert College. He is the author of numerous articles, winner of ISPI’s Outstanding Article of the Year Award, member of the editorial board for the Journal of Organizational Behavior Management, and serves as the Chair of the Quality Committee for Aurora Healthcare, the largest employer and provider of healthcare in the state of Wisconsin
EducationDr. Wikoff holds a Ph.D. and M.A. from the University of Notre Dame with a concentration in experimental psychology, learning processes, and industrial psychology. He was awarded a B.S. in psychology fromthe University of Washington.