Jean-Benoit Parat and Francois Pham
FocusMessrs. Parat and Pham have leveraged their combined 35 years of training and systems experience to develop Persona programs that help people improve their management skills, and that give sales managers a quick evaluation of effectiveness and performance. Management Action Profile (MAP) is a 360-degree survey which managers use to evaluate their performance in eight key practice areas, including leadership and team cooperation. They are given performance-based feedback, based on the survey data. Project Management 360° uses Persona's proven "how-others-perceive-me" methodology to give managers feedback from their team. Managers participate in a workshop to identify where they need to improve in areas of team and change leadership, and project management skills, and what they are doing right. They also receive a 360-degree view of what it takes to successfully plan, execute, and complete a multi-phased project. Sales Competency Assessment (SCA) tool uses 13 key sales performance indicators, such as ability to close a sale and negotiation skills, to evaluate an individual's performance.
Current ActivitiesAt Persona's European office, Messrs. Parat and Pham consult with clients on the entire range of Persona programs and surveys. Clients include AGF, BNP, Frantour, Caisse des Depots et Consignations, Securite Sociale, and Sogerba (Groupe Granada). In their consulting work with Persona clients, they focus on putting in place processes that will sustain cultural change inside client enterprises. Messrs. Parat and Pham also focus on recruiting and expanding Persona's trainer/consultant network in Europe. They are responsible for licensing Persona tools to other consultants.
ExperienceJean-Benoit Parat began his career in the marketing department at Carte Bleue, Banques Populaires, Angers, France. For ten years at ADHECA, he consulted to organizations on structural and cultural change, performance appraisal systems, and training and sales management programs. Later, he became responsible for commercial operations. Mr. Parat then managed a team of ten consultants, focusing on implementing measurable change management systems. He left ADHECA in 1995 to found Open'Act. Francois Pham first served as a trainer with France Telecom. He then moved to Renault Automobiles, Paris, where he implemented training programs that merged technology with management techniques. Later, he directed a team of consultants at ADHECA, where he was responsible for developing strategic solutions targeting the French market. After six years at ADHECA, Mr. Pham left in 1995 to found Open'Act.
EducationJean-Benoit Parat is a graduate of the Ecole Superieure des Sciences Commerciale d'Angers, (ESSCA), France. Francois Pham has a M.A. in business administration, and a DESS - Diploma for Training and Interventions in Organizations - from the University of Paris IX Dauphine. He also holds a M.A. Economique et Sociale from Paris IX Dauphine, and a license de communications au CELSA, Paris IV.