Business Strategy

Overview

Business Strategy simulation game was developed on the notion that every commercial organization has a limited amount of resources, and management at virtually every level faces a choice of how to use them as efficiently as possible.

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Objectives & Benefits

Provide an understanding of the role played by middle management in achieving the targeted results.
Communicate the company’s development strategy and its niche in the market.
Improve the atmosphere and understanding of the development strategy during mergers and acquisitions.
Utilize the simulation as a “warm-up” prior to strategy sessions and other team events, or as an interactive event that is vivid, memorable, and – most of all – entertaining.

Key Features

Which market operating strategy to choose for the five periods
What level of personnel to hire, and whether to invest in the company image as an employer
What markets to operate in, and which employees to assign to which segments
Which retailing products to promote depending on the current market (credit cards, investments, etc.)
Whether to focus on customer service, convenience, marketing, or something else
How much to invest into finding new clients and retaining regular clients, and what is the payback on those investments, based on clients and the market

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