The Persuasive Communicator®

Interpersonal Trust Building skills for gaining cooperation and getting to "Yes"


The Persuasive Communicator® (PC)  workshop presents lifelong skills for effective communication, which is necessary in becoming more influential and, ultimately, persuasive communicators. It enables participants who have an intuitive, practical system for dealing with people to build sustainable and long-term win/win professional and personal relationships.

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Objectives & Benefits

Participants will be able to


  • Examine how and why people communicate and mis-communicate with each other.
  • Understand and comprehend communication style differences.
  • Recognize different styles and adapt to “fit” that of the listener.
  • Improve your ability to build trust, to influence and to negotiate effectively....even with difficult people.


Key Features

Communication Style

An introduction to understanding the differences between communication styles

Trust and Empathy

• Four Elements of Trust
• Importance of empathy

Change and Defensiveness

• Recognize behavioral tendencies of each style
• Dealing with tension


• Importance of flexibility
• Practice skills with different styles to achieve win/win

Communication Process

Persona’s Negotiation process Gameplan on participant’s case study

Application - your personal case study


Added Value Features

01. Self-perception Survey
Participants’ perception of their own communication style.02. Respondent Survey
Respondent Survey
Participants receive feedback about how a peer or colleague perceive their Style, Empathy and Flexibility.
03. Gameplan Case Study
Role playing on how the participant communicates with a “real life” difficult person.


Added Value Features

MOBILE APPLICATIONAll participants can acquire access to Persona’s expert system Gameplanning Software on the iPhone or Android phone to meet future communication challenges. This cutting edge technology help users:
• Reach greater retention and proficient use of acquired skills.
• Take notes, share information/listener profiles with managers and colleagues.
• Include specific benefits their clients are listening for.The app provides business support and reinforcement; it enables delegates to “Prep” themselves just before an important interaction with anyone they need to persuade, influence or motivate.