Breakthrough Account Analysis™

Overview

To succeed in a highly competitive marketplace, organizations are investing heavily in sales force training and tools. However, unless skills are practiced and reinforced outside the classroom, over 80% of what is learned during sales training will be forgotten. A common obstacle is that the skills taught are too difficult or complex to use in the “real world.” Breakthrough Account Analysis (BAA) was developed specifically to overcome these obstacles by promoting the execution of selling skills and strategies in the "real world."